Summer has a v for volta: Awareness campaign answers questions about returning beverage containers at 12 beaches across Portugal

This summer, volta is heading to Portuguese beaches. Between 13 and 28 August, the Deposit Return System (DRS) will visit 12 beaches across Portugal with the campaign “Summer has a v for volta“, an initiative designed to inform the public and answer questions about how the system works in a relaxed and accessible setting.

The initiative kicks off on Thursday, 13 August, at Praia da Figueirinha and Praia de São João da Caparica, before moving to Praia Foz do Lizandro and Praia do Mirante the following day. Over the following weeks, the campaign will continue its journey along beaches in the Lisbon, Oeste, Algarve, Central and Northern regions of Portugal.

Developed in partnership with Medialivre, the campaign offers beachgoers an interactive experience to learn more about volta. Participants are invited to take part in a four-question quiz about volta, designed to test their knowledge and explain, in an accessible way, how the return of beverage containers works. The experience also includes the distribution of traditional Portuguese custard-filled doughnuts (bolas de Berlim) in volta-branded bags, as well as refreshing moments provided by a volta water misting system, reinforcing the relaxed atmosphere of the initiative.

Lia Oliveira, Marketing and Communications Director at volta, explains: “Summer is a particularly important time to reinforce this message, as we spend more time away from home and, consequently, beverage consumption is more likely to increase. We want to take advantage of the relaxed and welcoming atmosphere of this season to show that returning a container can be a simple action that is easy to incorporate into everyday routines. This is another opportunity to clarify some of the questions that still exist about how volta works in Portugal.”

Under the concept “Summer has a v for volta“, the brand aims to make the system more accessible and intuitive, showing citizens that returning beverage containers can also become part of their leisure and holiday activities.

volta‘s communication strategy continues to follow a multichannel approach. The campaign will also be promoted across television, radio and digital platforms, including features on CMTV’s Olá! Bom Dia programme, live broadcasts and promotional segments on Correio da Manhã Rádio, as well as digital editorial content covering the campaign’s launch and conclusion.

Campaign schedule: “Summer has a v for volta“

• Praia da Figueirinha – 13 August
• Praia de São João da Caparica – 13 August
• Praia Foz do Lizandro – 14 August
• Praia do Mirante – 14 August
• Praia de Faro – 15 August
• Praia da Rocha – 15 August
• Praia da Consolação – 21 August
• Praia de São Martinho do Porto – 21 August
• Praia de Matosinhos – 22 August
• Praia de Buarcos – 22 August
• Praia de Carcavelos – 28 August
• Praia de Santa Cruz – 28 August

Note: The order of the beaches may be subject to change according to the campaign schedule.